Helping Sydney businesses grow with clarity, confidence and practical advice.

AMD is founded by Alex Goh, a Chartered Accountant with 20+ years of experience working for large multinational accounting firms (Big 4), retailers, eCommerce, consumer goods, industrial, energy utilities, professional services and government.

He has worked inside real businesses - building long term business plans, supporting major investment decisions, translating the plans into life, improving performance and liaising with board, shareholders and external agencies.

Now, he helps growing business owners with clear numbers, practical advice and hands-on support.

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Alex Goh, Founder and Principal of AMD Advisory Group Pty Ltd, AMD Accounting & Business Advisory, AMD AA Tax

Founder & Principal

What makes me different?

  • I am passionate about helping businesses grow and improve

  • I roll up my sleeves and get involved

  • I understand how decisions play out on the shop floor

  • I help clients set up, grow and scale sustainably

  • I have experience from small family businesses to billion-dollar operations

  • I speak business, not accounting jargon

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Accreditations

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Xero logo with text 'L1 Certified Associate' below it.
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Experience Summary

  • Multinational Big 4 Accounting Firms: CFO advisory, audit & internal controls, financial modelling, cashflow management, equity raising services.

  • Commercial Finance (Retail, eCommerce, Consumer Goods, Energy Utilities): budgeting, forecasting, pricing, capital investment, store operations, retail performance, dashboard & reporting, analytics.

  • Strategy & Transformation: 5-year business planning, property, e-commerce, supply chain, procurement, space & ranging, business cases, software implementation, industry & market analysis

  • Leadership roles supporting boards, execs, investors, analyst, banks, rating agencies and government bodies.

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