local accountant tax business advisory

Big 4 Rigour. Real-World Results. Your Partner in Strategic Growth.

Most accountants tell you what happened last year. We show you what’s possible next month. From automated bookkeeping and proactive tax planning to Fractional CFO & Operational leadership, we provide Sydney businesses with the executive-level financial oversight required to scale with confidence—without the cost of a full-time finance team.

Accounting & Tax

Virtual CFO & Operations

Business Advisory

We help Sydney businesses grow with clear numbers, practical advice and hands-on support.

Most accounting firms look in the rearview mirror. At AMD, we sit in the passenger seat, helping you navigate the road ahead.

Fractional CFO & Operational Leadership. Strategic oversight to help you manage cash flow, improve margins, and lead your operations with the same rigour as an ASX-listed company.

Real-World Business Advice. No "ivory tower" consulting. We provide practical solutions for stock, staff, and supply chain issues based on 20+ years of commercial experience.

Proactive Accounting & Tax. Beyond just staying compliant—we ensure your tax structure is optimised for growth and your "AMD AA Tax" planning is handled well ahead of June 30.

Bookkeeping & Systems Done Properly. Automated Xero workflows and audit-ready payroll that give you back your weekends and provide "single-source-of-truth" data.

For business owners who want more than just “standard” compliance.

We partner with:

  • Ambition-Led Owners You want more than a once-a-year meeting. You are looking for clarity, confidence, and a trusted advisor who is as invested in your Profit & Loss as you are.

  • Scaling Enterprises ($500k – $20M+) Whether you are a local success story looking to break through the next ceiling or an established $20m powerhouse seeking Big 4-grade oversight, we provide the scalable finance structure you need to expand safely.

  • Leaders Seeking a Full-Service Suite You value a single point of contact for the entire "back office"—from proactive tax planning and ASIC support to Company Secretarial duties and high-level Fractional CFO/COO leadership.

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A finance partner who’s lived the business - not just the spreadsheets.

Alex Goh, Founder and Principal of AMD Advisory Group Pty Ltd, AMD Accounting & Business Advisory, AMD AA Tax
I know how real businesses run - margins, stock, staff, cashflow, and customers. I’ve lived it in the trenches, not just reported on it from a desk. My goal is to bring that hard-won commercial experience to your boardroom.”
— Alex Goh, Principal & Lead Advisor
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20+ Years of Strategic Leadership

I bring two decades of experience across the UK and Australia, supporting businesses ranging from high-growth startups to ASX-listed multinationals and government-regulated entities.

Industry Depth

My commercial DNA was formed across a diverse range of sectors, giving me a unique "cross-pollination" of ideas to help your business:

  • Consumer & Growth: Retail, eCommerce, and Consumer Goods.

  • Industrial & Infrastructure: Energy, Utilities, and Industrial Services.

  • Corporate: Professional Services and Government sectors.

The Rigour of the Big 4

My foundation in Accounting, Audit, and CFO Advisory was built within Big 4 multinational firms. This means every piece of advice I provide is backed by world-class standards of governance, accuracy, and strategic transformation.

Professional Accreditations

  • Chartered Accountant (CA) – Member of CA ANZ.

  • Governance Institute of Australia (GIA) – Associate Member.

  • Xero Partner – Certified Xero Advisor & Payroll Specialist.

  • Governance Institute – Company Secretary Certification.

Our proactive tax planning and compliance services are delivered through AMD AA Tax. This specialised division operates under a senior partner mentorship framework, ensuring every return and strategy is backed by high-level technical oversight and Big 4-grade rigour.

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*Tax agent services are provided in partnership with AMD AA Tax (Registered Tax Agent 26233096)

Our Service Tiers

Flexible Support That Scales With You.

Whether you need a rock-solid financial foundation or high-level executive leadership, we provide the expertise you need, exactly when you need it.

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Monthly Partnership Plans

A dedicated finance department for your business.

  • Growth Foundations: Professional bookkeeping, BAS, and proactive tax planning via AMD AA Tax. Perfect for owners who want their weekends back and total compliance peace of mind.

  • Performance Partner: Advanced management reporting and cash flow forecasting. Designed for scaling businesses that need to understand the "why" behind the numbers.

  • Executive Suite (Fractional CFO/COO): Strategic oversight for $10M–$20M enterprises. Includes board-level reporting, risk & governance management (Company Secretary), high-stakes negotiation support, and capital allocation strategy. Your partner at the executive table.

*Plans can be canceled at any time with 30 days' notice.

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On-Demand Advisory

Expert Solutions. Fixed-Fee Certainty.

Not every business needs a monthly retainer. We provide high-impact, "on-demand" support to solve specific challenges—from starting your first company to negotiating multi-million dollar contracts.

  • Launch & Structure. Get the foundations right from Day One. Services include Business Structure & Setup, Individual Tax Returns, and SMSF Compliance.

  • Systems & Governance. Build a professional, audit-ready back office. Services include Xero Setup & Migration, Payroll Setup, and Governance Policies.

  • Strategy & Growth. Commercial leadership to help you scale and secure funding. Services include 5-Year Business Plans, Financial Modelling, and Investor & Bank Support.

  • Commercial Profitability. Hands-on support to protect your margins, audit your supply chain costs, and lead supplier negotiations to keep cash in your business. Services include Virtual CFO Support, Customer & Supplier Negotiation, and KPI Dashboards.

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Getting executive-level support shouldn't be complicated. We’ve designed our process to fit around your schedule, focusing on practical outcomes rather than billable hours.

1. Free Discovery Session

We start with a 30-minute confidential conversation to understand your goals and challenges. We meet where it suits you—at your premises, online, or outside standard business hours.

The Goal: To see if we are the right fit to help you scale.

2. Clear Scope & Fixed Fees

No "ticking clock" and no hidden surprises. Based on our session, we will provide a clear proposal with a defined scope of work and a fixed-fee investment.

The Goal: Total transparency so you can budget with confidence.

3. Collaborative, Hands-On Support

We work together to execute the strategy. Whether it’s cleaning up your Xero file or negotiating a major supplier contract, the focus is always on practical, real-world results.

The Goal: High-impact outcomes that drive your business forward.

Simple. Flexible. Business-focused.

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Let’s see if we’re the right fit.

Ready to find out what your business is truly capable of?

The AMD Philosophy: We don’t believe in "one-size-fits-all" accounting. We only partner with clients where we know we can move the needle—typically ambitious business owners who want more than just a tax return; they want a long-term strategic partner.

If you are ready to gain total clarity over your numbers and start leading your market, let’s talk.

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Follow our journey.

Stay Connected: The gap between "running a business" and "leading a market" is found in the numbers. Follow us for commercial insights, growth strategies, and a behind-the-scenes look at the Sydney business landscape.

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